With all the exciting activity around #EdibleInsects right now social media can be a great tool to find news and media about insects for food and feed; share your own story with people interested in #entomophagy; and connect with other people in your local and global communities to share and collaborate. Social media can also be daunting! There are so many great platforms to connect with people on that the list is nearly endless, but we wanted to share our tips and tricks for some basic social media tools like Facebook and Twitter for those just starting out.
It’s important to remember that having an active Facebook and Twitter account linked to your website helps people who are interested in your business, organization or project. It’s also a great marketing and PR tool that can provide some pretty big returns for the time you invest in it.
Today we want to highlight hashtags and mentions. Hashtags and mentions can be used on both Twitter or Facebook in essentially the same way.
Hashtags like the ones used above (#edibleinsects and #entomophagy) are useful for finding who else is talking about your interests. You can search for hashtags on social media to connect to new people that share an interest, whatever that may be. Capitalization doesn’t matter, but only letters and numbers can be used, and no spaces. When many people use the same hashtags around the same time, those hashtags can become “trending,” making it more likely that people who’ve never heard of insects for food and feed will see these messages.
Here are some examples of hashtags we like to use for finding new friends talking about our interests:
#EdibleInsects | #entomophagy | #eatbugs | #EntoATX | #EntoCon | #cricketprotein | #slowfood | #sustainable | #nutrition | #education | #nonprofit
And of course we love #LittleHerds 🙂
So make sure you’re using hashtags so we can see what you’re talking about!
A mention, @LittleHerds for instance, will notify somebody that you’re talking about them, like a little shout-out, but it also lets your readers click-through to the homepage of who you mentioned. This is great because there’s no confusion about who you’re talking about or how to learn more about them. One important note; with Twitter if you begin your tweet with a mention, only the person you mention will see the tweet unless they look on your wall. If you’re only talking to the people mentioned this is fine, but if you want your followers to see your tweet start it with something else like a hashtag or just anything but the @ symbol. For example:
@LittleHerds Y’all rock! Everybody should check them out here -> Littleherds.org
That’s a lovely tweet, but it will only show up in our feed and all your followers will miss it 🙁
Try this instead:
Hey @LittleHerds y’all rock! Everybody should check them out here -> Littleherds.org
Now everybody will see it, hurray!
You can also see the analytics of which posts have had the most engagement from your followers, so always think about what works best and what doesn’t.
If you want to try out these tips, give us a shout-out by mentioning @LittleHerds and telling folks about our #crowdfunding campaign at
Thanks for your help in growing Little Herds!
Here’s a bonus for Twitter: our basic search query for finding out what’s going on in the world of cricket products and ingredients:
#entomophagy OR #edibleinsects OR #cricketflour OR #cricketpowder OR #cricketprotein OR “edible insects” OR “eat insects” OR “eating insects” OR “eats insects” OR “cricket flour” OR “cricket powder” OR “made with crickets” OR “cricket protein” OR “eating crickets” OR “eats crickets”
Copy and paste this into your Twitter search bar and be amazed and how many people are talking about eating insects. Try your own mix and see who you meet!